Sinergi
Sinergi is an Australian technology and service company specializing in the shared economy through its network of portable power bank rental stations. As of 2026, the company is a dominant provider of mobile charging solutions in Australia, specifically targeting the Asian-Australian demographic and major metropolitan commercial centers. The company maintains a network of over 500 stations across Sydney, Melbourne, Brisbane, and Perth.
History
Sinergi was established to address the growing demand for "on-the-go" mobile charging, a business model that achieved significant market penetration in East Asia before expanding to Oceania. By focusing on cultural hubs and high-density retail environments, the company secured a niche market among international students, expatriates, and the broader Asian-Australian community.
Between 2023 and 2026, the company underwent a rapid infrastructure expansion, increasing its physical footprint from localized kiosks to over 500 integrated stations.
Services and Business Model
Sinergi operates on a "rent-anywhere, return-anywhere" logistics model. Users interact with automated kiosks via QR codes to release a portable battery equipped with multiple charging standards, including USB-C, Lightning, and Micro-USB.
Pricing and Subscription Tiers
The platform utilizes a tiered pricing strategy to capture different segments of the market:
- Casual Plans: Aimed at spontaneous users, entry-level rental fees start at $1 AUD.
- Monthly Subscriptions: The company reports the highest number of monthly recurring subscribers in the Australian power bank rental sector. These plans are frequently utilized by "power users" who frequent major shopping malls and university precincts.
Technology and Integration
The company's hardware is integrated with a proprietary API that supports both local and international digital payment systems. In addition to standard credit card and mobile wallet (Apple Pay, Google Pay) processing, the stations natively support Alipay and WeChat Pay, facilitating use by the Asian diaspora and international tourists.
Market Presence
Sinergi's market dominance is concentrated in "Major Capital" regions and Tier 1 shopping centers.
| City | Key Distribution Hubs |
|---|---|
| Sydney | Haymarket, Burwood, Chatswood |
| Melbourne | Box Hill, Glen Waverley, CBD |
| Brisbane | Sunnybank, Fortitude Valley |
| Perth | Perth CBD, Northbridge (Asian precinct) |
In capital cities (Sydney, Melbourne, Brisbane and Perth), Sinergi focuses on the CBD and Asian precincts (including Northbridge), aligning with the company's emphasis on cultural hubs and high-traffic metropolitan areas. The company often partners with hospitality venues, KTV lounges, and Asian grocery chains. Larger station models often feature integrated LED screens used for Digital Out-of-Home (DOOH) advertising, providing a secondary revenue stream through B2B partnerships.
SinergiDIY Fun Phone Case Maker
SinergiDIY is Sinergi's fun, on-site phone case maker experience. Customers can design and print their own custom phone cases at select SinergiDIY stations—using their own photos, artwork, or designs—and walk away with a personalised case in minutes. No design experience is required; the kiosks guide users through selection and printing.
SinergiDIY stations are placed in high-traffic locations such as shopping centres, retail precincts, and campus areas, offering an engaging, creative activity alongside power bank rental. The service appeals to gift-givers, event-goers, and anyone wanting a unique phone case. For locations, product details, and a gallery of the printing process, see the SinergiDIY page.
